Salesforce Invests $1 Billion in Singapore to Drive AI-Powered Digital Workforce Growth
As part of its strong commitment to accelerating Singapore’s digital transformation and Agentforce adoption, Salesforce recently announced plans to invest $1 billion in the nation over the next five years.
Agentforce: Salesforce’s Digital Labor Platform
Agentforce, an integral part of Salesforce, is an autonomous AI application that provides specialized, always-on support for employees and customers. With a $6 trillion digital labor market driving demand, thousands of customers worldwide are adopting Agentforce to create and deploy AI agents capable of reasoning, making decisions, taking action, and delivering results around the clock.
Addressing Singapore’s Labor Challenges
With Singapore facing a slowing labor force growth due to an aging population and declining birth rates, Agentforce offers an opportunity to rapidly expand the workforce across key service and public sector roles. By integrating AI-powered agents, businesses can enhance productivity and efficiency while addressing labor shortages.
Salesforce’s Commitment to AI Innovation in Singapore
In a press release, Salesforce emphasized that Singapore is a key growth market, with businesses increasingly adopting Agentforce to unlock new opportunities. The company highlighted that this investment underscores its commitment to supporting Singapore’s National AI Strategy 2.0 and the country's vision of becoming a global leader in AI innovation.
Jermaine Loy, Managing Director of the Singapore Economic Development Board, welcomed Salesforce’s investment, stating, “Singapore welcomes Salesforce's investment, which will boost our ongoing efforts to build a vibrant hub for AI innovation and adoption across our economy. Salesforce's initiatives in AI research and workforce development will strengthen our ecosystem by catalyzing innovation for key industries and corporates based in Singapore."
The Future of AI-Driven Digital Labor
This investment will empower Singaporean enterprises to develop expansive digital workforces, seamlessly integrating human expertise with trusted autonomous Agentforce agents. As adoption accelerates, Agentforce has the potential to drive transformative impact across industries, startups, and the public sector.
Marc Benioff, Chair and CEO of Salesforce, emphasized the significance of this shift, stating, “We are in an incredible new era of digital labor where every business will be transformed by autonomous agents that augment the work of humans, revolutionizing productivity and enabling every company to scale without limits."
