Snowflake Summit 2025: New AI Tools SnowConvert & Cortex AISQL Unveiled
At its annual user conference, Snowflake introduced major upgrades to its Cortex AI suite, unveiling SnowConvert AI and Cortex AISQL, two groundbreaking tools that further cement Snowflake’s position as a leader in AI and cloud computing infrastructure.
SnowConvert AI: Streamlining Legacy Migrations
SnowConvert AI is designed to simplify the migration process for businesses transitioning from legacy platforms to Snowflake’s modern data cloud. This agentic automation tool will enable organizations to migrate from older data warehouses like Oracle, Teradata, Google BigQuery, and others faster, more efficiently, and at a lower cost.
Through automation of code conversions, BI reports, ETL tools, and data validation, SnowConvert AI reduces the migration time by 2-3 times compared to traditional methods. By accelerating the migration timeline, Snowflake helps businesses achieve their goals of digital transformation more quickly, ensuring faster access to critical data and insights.
Cortex AISQL: AI-Powered SQL for Multi-Modal Data
In a bid to strengthen the analytical power of organizations, Cortex AISQL introduces generative AI into SQL queries directly. With this new functionality, data analysts can query every kind of data, including unstructured data like text, audio, images, and others using the SQL language with which they are already familiar.
This strong combination of AI allows organizations to bring their data together, break down silos, and gain deeper insights from mixed data sources without having specialized AI proficiency or third-party tools.
The latest features of Cortex AISQL are driven by models that are industry leaders from Anthropic, Meta, Mistral, OpenAI, and more. These improvements result in performance optimizations that offer 30-70% improvements in data query efficiency and up to 60% savings in costs when filtering or joining large datasets. As a result, organizations can scale their analytics and make strategic decisions faster.
Cortex AISQL enables industries like finance, retail, and healthcare to analyze structured and unstructured data together, unlocking real-time insights from sources like chat transcripts, sensor data, and social media, while Snowflake’s unified platform streamlines and optimizes this process with AI.
Also read: Snowflake Strengthens AI Leadership with New Silicon Valley AI Hub and $200M Investment in Startups
A New Era of AI-Powered Data Analytics
Carl Perry, Head of Analytics at Snowflake, said, “Every organization recognizes the potential of AI. But too often, harnessing AI means overcoming complex infrastructure, performance limitations, high costs, and a reliance on engineers to build custom pipelines.”
He added, “We’re removing those barriers, whether it’s enabling anyone to analyze and act on all their data with Cortex AISQL or accelerating migrations off legacy systems through SnowConvert AI. By empowering teams to move faster, work smarter, and turn data into real impact, we're reimagining analytics for the AI era."
Snowflake’s Cortex AI, including SnowConvert AI and Cortex AISQL, helps businesses accelerate cloud migration, enhance data analytics, and cut costs—enabling faster, smarter decisions in a competitive AI-driven landscape.
