Stash Raises $146 Million to Expand AI Powered Financial Guidance
Stash, a fintech company focusing on personal finance, has raised $146 million in its Series H funding round. The amount raise will be allocated to build out the firm’s AI powered capabilities. The AI systems will be used to change how individuals spend, save and invest their money.
With 1.3 million paying customers and $4.3 billion in assets under management, Stash is leading in tech-powered financial advice. The investment round was headed by Goodwater Capital, with ongoing backing from both new and current investors.
Building Wealth with AI
According to Ed Robinson, Co-Founder and Co-CEO of Stash, the company is doubling down on artificial intelligence. And the outcome they are aiming for is to make wealth-building more accessible and effective for everyday users.
Stash recently introduced Money Coach AI, a tool designed to guide users through saving and investing decisions. Since launch, it has recorded 2.2 million interactions. More importantly, 25% of those who used the tool took positive actions — such as making an investment, depositing funds, or diversifying their portfolios.
This kind of engagement shows how AI can not only inform users but actively influence smart financial behavior.
Also read: AI21 Labs Raises $300 Million in Series D Funding
Growing Demand for Personalized Finance Tools
Consumers are increasingly turning to digital platforms for financial advice. According to research from PYMNTS Intelligence and NCR Voyix, 57% of Americans sought personal finance guidance in 2023. There is a noticeable change among the people who hadn’t previously consulted financial planners. More are now open to doing so, with more than half planning to seek advice within three years.
This shift in consumer behavior creates an opportunity for tools like Money Coach AI, which provide real-time, personalized guidance without high fees or complexity.
Focus on Financial Wellness
The focus on finance isn’t being pursued by just one company. Competitors of Stash like DailyPay and Brightfin have also launched tools to improve financial literarcy and wellness. DailyPay added a feature called Credit Health to its app, offering users access to credit reports, scores, and alerts. Meanwhile, Brightfin debuted a platform specifically designed to help younger consumers understand and manage their finances.
These moves reflect a broader industry shift toward user-friendly, AI-enhanced solutions that meet people where they are, often on their phones.
As fintech continues to evolve, platforms like Stash show how AI can reshape personal finance. With the latest funding, the company is poised to accelerate its growth and set new standards in financial technology.
