Google Confirms AI Mode Data Will Appear in Search Console—With Limitations
Google has confirmed that AI Mode performance data will soon appear in Search Console’s Performance reports, but marketers won’t be able to break it out separately. That means AI Mode traffic will be bundled within "Web" search type data, making it difficult to analyze its specific impact compared to standard search results.
AI Mode, which rolled out to all U.S. searchers last week, was previously in Labs and thus excluded from Search Console tracking. Now that it’s officially launched, Google plans to integrate performance reporting, though a separate view or API update is not in the works, according to John Mueller of Google.
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No Separate View for AI Mode or Ads Performance
In a LinkedIn response, Mueller clarified: “Reporting is planned to be added… There’s currently no separate break-out planned, and no API change involved.” Google’s updated documentation reiterates that AI Overviews and AI Mode will be included in overall search traffic but won’t be listed independently.
Additionally, ads running within AI Overviews or AI Mode also lack individual performance tracking. Even though ads are now live in those features, there’s no breakdown available, undermining promises of transparency made during Google Marketing Live.
A prior tracking bug made AI Mode invisible in Search Console, but this was fixed on May 28th, according to Google.
Why Marketers Are Concerned
As AI Mode increasingly shapes the future of search, advertisers and SEOs are raising concerns about the lack of visibility into its impact. The inability to track organic and paid results in AI Mode means marketers are flying blind in a rapidly evolving landscape.
Despite user demand, Google has no timeline for offering granular AI Mode reporting, leaving marketers pushing for greater transparency and data control as AI continues to reshape search behavior.
