Recraft Inc. Raises $30M Series B to Democratize AI-Based Design
Recraft Inc., a pioneer in AI-driven design, has raised $30 million in Series B funding from Accel, with participation from Madrona Ventures and existing investors Khosla Ventures, Nat Friedman, Elad Gil, and RTP Global.
The funding comes at a crucial juncture as the company launches its Advanced Style Creation and Controls, aimed at providing creative teams more means of exploring, developing, and scaling distinctive brand styles while sustaining consistent, high-quality imagery.
With more than 4 million users, Recraft has experienced rapid growth, growing 10X in only two years, and a 700% lift in user adoption last year. Amazon, NVIDIA, Salesforce, and Uber are just a few companies that use Recraft's platform to unlock creativity, quality, and efficiency at scale, making it an essential tool for designers, marketers, and product teams.
Overcoming the Challenges of Brand Consistency in AI Design
Though present generative AI design tools can be helpful in terms of inspiration and prototyping, they frequently don't give creative teams the control required to operate within brand guidelines. Recraft overcomes this obstacle using its proprietary platform, fueled by the Recraft V3 model. This model allows for precise control over image generation, from size and text length to the placement and appearance of visual elements, making it a first-of-its-kind tool designed for creative professionals.
Advanced Style Creation and Control for Greater Creative Freedom
The new Advanced Style Creation and Controls feature enables users to explore limitless styles from Recraft’s infinite style library, offering everything from photorealistic to illustrative designs.
These tools allow designers to remix Recraft’s styles with their own images to create unique, high-quality, production-ready visuals. This flexibility helps teams maintain brand consistency while pushing the boundaries of creativity.
Anna Veronika Dorogush, CEO and founder of Recraft, said, “GenAI has pushed the boundaries of what’s possible with design, but for creative professionals working at the break-neck speed of today, velocity means little without quality and control.”
She added, “Recraft was built with one core idea: AI should amplify creativity, not compromise it. With this funding, we're doubling down on our commitment to creative teams, providing the tools they need to stay on-brand and scale quickly.”
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Recraft V3: The Professional-Grade AI Tool for Designers
At the heart of Recraft’s AI-powered design capabilities is Recraft V3, a cutting-edge model offering precise positioning control, allowing teams to place logos, characters, and products exactly where they need them, without manual edits or workarounds.
Recraft V3 has topped global leaderboards for over five months and remains one of the strongest models in the market, driving demand from enterprises needing high-quality, on-brand images for marketing campaigns, product development, and brand identity.
