Samsung Expands Digital Lending Program with Samsung Finance+ for AI Appliances
Samsung, India’s largest consumer electronics brand, has announced the expansion of its popular Samsung Finance+program, making it easier for consumers to purchase a wide range of its Bespoke AI Appliances, such as refrigerators, washing machines, and air conditioners. The initiative aims to provide a hassle-free financing solution, ensuring quick and seamless access to Samsung’s latest AI-enabled products, with loan approvals available in as little as 15 minutes.
The Vision Behind Samsung Finance+
Samsung Finance+ is designed with the goal of financial inclusion, making it easier for consumers to access credit with minimal documentation and fast loan approvals. Developed by Samsung’s R&D Institutes in Bangalore and Delhi, the program ensures a digital, paperless experience, simplifying the purchasing process for consumers.
With this innovation, Samsung aims to reach a broader consumer base across India, enabling easy access to its high-tech, Bespoke AI appliances.
Partnership with DMI Finance
The funding solution is made possible through partnership with DMI Finance, a major digital lending solutions provider. This partnership ensures a seamless, streamlined process, offering a quick and easy means for consumers to obtain credit for their appliance buys.
Ghufran Alam, Vice President of Digital Appliances at Samsung India, said, “At Samsung, we are committed to making premium technology accessible to consumers across India, and Samsung Finance+ is a testament to our vision.”
He added, “By combining digital innovation with seamless and hassle-free accessibility, we are simplifying the financing process and expanding financial inclusion, ensuring consumers can conveniently upgrade their lifestyles with our Bespoke AI Appliances, including refrigerators, washing machines, and air conditioners.”
Also read: Samsung Invests in Perplexity AI to Enhance Mobile AI Capabilities
How Samsung Finance+ Works
Samsung Finance+ allows consumers in India to easily access financing for premium appliances through samsung.com or participating retail outlets. Customers can apply either online or in-store, where they complete KYC verification using e-documents at a Samsung Finance+ desk.
Once authenticated, credit scoring and loan sanction are done within 15 minutes, allowing for speedy and hassle-free buying. The scheme also provides convenient EMI options, making luxury Samsung products more accessible and affordable.
